How Nativex Scaled Campaign Efficiency by 50% with XMP？

Author: Damon

 

About Nativex

 
Nativex is a cross-regional marketing agency offering end-to-end support for research, media buying, creative, influencer marketing, and regional execution. Trusted by over 10,000 clients across 130+ markets, Nativex is recognized as a go-to growth partner for brands looking to scale globally.
 
As campaign scale and complexity increased across platforms and regions, Nativex sought a smarter, more efficient way to manage cross-channel operations. That's when Nativex partnered with XMP, unlocking a new level of media buying automation and data-driven performance.
 

Challenge

  • Operational Complexity Across Advertising Platforms
Nativex runs large-scale campaigns across multiple platforms. Each platform has its own setup processes, requiring the team to repeatedly create and manage campaigns. Managing an expanding portfolio of ad accounts across platforms proved time-consuming and inefficient to scale.
 
  • Fragmented Data Reporting and Diverse Client Expectations
In addition, clients' needs for data and reporting vary widely. For example, some clients care most about last quarter’s channel-level performance, while others are focused on in-app-ad revenue within a 30-day window. This diversity requires the Nativex team to deliver highly customized and accurate insights under tight timelines. However, traditional reporting workflows are often reliant on manual data consolidation, making it difficult to respond quickly and accurately.
 
  • Optimization Challenges Across High-Volume Ad Accounts
Nativex, like many large-scale agencies, faced another challenge: improving efficiency in optimizing campaigns for a high volume of ad accounts. Each account contains hundreds of active campaigns, which are challenging to monitor and optimize in real time. This complexity not only slowed down decision-making but also increased the risk of performance issues.
 

Solution

  • Cross-Channel Management and Bulk Creation Simplify the Workflow
To address the challenge, Nativex leveraged XMP’s Cross-Channel Management. This allowed the team to bulk manage campaigns simultaneously on Meta, Google, TikTok, Mintegral, AppLovin, and more, all through a single, unified workflow. They can bulk launch and pause campaigns, adjust bids and budgets, duplicate ads across accounts, and replace creatives in batches, all without platform-switching.
In addition, with XMP’s Bulk Ad Creation feature, Nativex can generate thousands of ads across client accounts with a single setup. Setting Templates could be reused to quickly relaunch campaigns, significantly improving operational efficiency and reducing manual workload.
 
 
  • Custom Reporting Delivers Precise Data Insights
Nativex turned to XMP's Advanced Report Suite to speed up data analysis time, particularly its Custom Report, tailoring reports to each client’s needs by selecting the dimensions that matter most, such as product, ad account, campaign, and region, and configuring key metrics like ad spend and revenue. Custom reports can be saved for quick retrieval, and they can easily identify data fluctuations, standardize reporting workflows, and deliver client-ready insights with speed and precision.
 
For instance, for a casual game client focused on user acquisition, Nativex built a report analyzing creative performance across TikTok and Meta channels with custom metrics like spend, click-through rate, and day 7 retention, helping the client quickly identify which creatives performed best on each platform and drove high-quality users.
 
 
  • Optimizing Campaigns Smarter With Smart Assistant
XMP provides the Smart Assistant, an intelligent automation tool that monitors campaigns 24/7 and executes actions based on rules. Instead of manually checking across every account, Nativex can now set trigger conditions and actions that the smart assistant will handle automatically using the Auto Optimize feature.
 
For example, when managing 10 Facebook ad accounts for Client A—with over 200 active campaigns—Nativex used Smart Assistant to monitor key performance metrics. They set a rule to trigger when Cost > $100 and ROAS < 20%, with a check frequency of every 15 minutes. The assigned action is to send an email notification. Once the condition was met, the Smart Assistant automatically alerted the team, helping them respond quickly without constant manual oversight.
 

Results

  • 50% Increase in Campaign Management Efficiency
Nativex saw a remarkable increase in campaign management efficiency thanks to XMP's cross-channel management and bulk creation feature.
 
  • 70% Reduction in Data Analysis Time
With XMP’s custom reporting features, Nativex cut data analysis time by 70%, enabling faster decision-making and client reporting.
 
  • 6x Ad Accounts Management Capacity
Nativex scaled its ad account management capacity by 6x, achieving faster expansion without increasing operational overhead.
 
 
"We streamline the workflows with XMP, so we can execute faster, stay more organized, and focus on strategy instead of manual tasks. Since adopting XMP’s solution, we’ve improved campaign management efficiency by 50% and scaled our ad account management capacity by 6x, helping expand our business rapidly without increasing operational overhead."
 
——Cheryl Huang, Partner at Nativex
 
For agencies managing a high volume of campaigns across multiple clients, efficiency isn't optional—it’s critical. To meet this demand, XMP provides a one-stop solution to help agencies scale operations and deliver measurable results. Now a core part of Nativex’s performance marketing stack, XMP is ready to empower more agencies by helping them solve challenges and enhance performance globally.
 
Last modified: 2025-07-22Powered by